Linda Magdalena,

Creative Director & Brand Strategist. Rooted in sustainability, material and impact. Shaping the core of brands into clear, coherent and sustainable expression across systems, spaces and communication.

Concept development · Brand strategy · Visual identity · Creative direction · Workshops. Based in Falun & Mora, Dalarna.

When the brand feels unclear.
When direction is fragmented.
When the core hasn’t fully taken form.

I help bring structure, clarity and direction — from idea to coherent communications and brand systems.

For 20 years I have created identity systems, campaigns, packaging, publications and catalogues, as well as fair environments and retail spaces. Design systems that scale across platforms and connect brands with their audience — across all media.

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Focused on sustainability — and regenerative systems. Imagine a future where we create with natural and nontoxic colours. Read at Alder Olmai about our development and upcoming biocolour.

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My children’s book Crash-landing in the Unknown, teaches about plants. It is rooted in science and expressed through imagination, and available at major book retailers.

Selected works — fragments of larger brand systems or projects.